Brain Association Iasi
WHO launches bold push to raise health taxes and save millions of lives
The World Health Organization (WHO) today has launched a major new initiative urging countries to raise real prices on tobacco, alcohol, and sugary drinks by at least 50% by 2035 through health taxes in a move designed to curb chronic diseases and generate critical public revenue. The “3 by 35” Initiative comes at a time when health systems are under enormous strain from rising noncommunicable diseases (NCDs), shrinking development aid and growing public debt.
The consumption of tobacco, alcohol, and sugary drinks are fueling the NCD epidemic. NCDs, including heart disease, cancer, and diabetes, account for over 75% of all deaths worldwide. A recent report shows that a one-time 50% price increase on these products could prevent 50 million premature deaths over the next 50 years.
“Health taxes are one of the most efficient tools we have,” said Dr Jeremy Farrar, Assistant Director-General, Health Promotion and Disease Prevention and Control, WHO. “They cut the consumption of harmful products and create revenue governments can reinvest in health care, education, and social protection. It’s time to act.”
The Initiative has an ambitious but achievable goal of raising US$1 trillion over the next 10 years. Between 2012 and 2022, nearly 140 countries raised tobacco taxes, which resulted in an increase of real prices by over 50% on average, showing that large-scale change is possible.
From Colombia to South Africa, governments that have introduced health taxes have seen reduced consumption and increased revenue. Yet many countries continue to provide tax incentives to unhealthy industries, including tobacco. Moreover, long-term investment agreements with industry that restrict tobacco tax increases can further undermine national health goals. WHO encourages governments to review and avoid such exemptions to support effective tobacco control and protect public health.
Strong collaboration is at the heart of the “3 by 35” Initiative’s success. Led by WHO, the Initiative brings together a powerful group of global partners to help countries put health taxes into action. These organizations offer a mix of technical know-how, policy advice, and real-world experience. By working together, they aim to raise awareness about the benefits of health taxes and support efforts at the national level.
Many countries have expressed interest in transitioning toward more self-reliant, domestically funded health systems and are turning to WHO for guidance.
The “3 by 35” Initiative introduces key action areas to help countries, pairing proven health policies with best practices on implementation. These include direct support for country-led reforms with the following goals in mind:
- Cutting harmful consumption by reducing affordability;
Increase or introduce excise taxes on tobacco, alcohol, and sugary drinks to raise prices and reduce consumption, cutting future health costs and preventable deaths.
- Raising revenue to fund health and development;
- Building broad political support across ministries, civil society, and academia;
Mobilize domestic public resources to fund essential health and development programmes, including universal health coverage.
Strengthen multisectoral alliances by engaging ministries of finance and health, parliamentarians, civil society, and researchers to design and implement effective policies.
WHO is calling on countries, civil society, and development partners to support the “3 by 35” Initiative and commit to smarter, fairer taxation that protects health and accelerates progress toward the Sustainable Development Goals.
Suriname certified malaria-free by WHO
Today, Suriname became the first country in the Amazon region to receive malaria-free certification from the World Health Organization (WHO). This historic milestone follows nearly 70 years of commitment by the government and people of Suriname to eliminate the disease across its vast rainforests and diverse communities.
“WHO congratulates Suriname on this remarkable achievement,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “This certification is a powerful affirmation of the principle that everyone—regardless of nationality, background, or migration status—deserves universal access to malaria diagnosis and treatment. Suriname’s steadfast commitment to health equity serves as an inspiration to all countries striving for a malaria-free future.”
With today’s announcement, a total of 46 countries and 1 territory have been certified as malaria-free by WHO, including 12 countries in the Region of the Americas.
“Suriname did what was needed to eliminate malaria—detecting and treating every case quickly, investigating to prevent spread, and engaging communities,” said Dr Jarbas Barbosa, Director of the Pan American Health Organization (PAHO), WHO’s regional office for the Americas. “This certification reflects years of sustained effort, especially reaching remote areas. It means future generations can grow up free from this potentially deadly disease.”
Certification of malaria elimination is granted by WHO when a country has proven, beyond reasonable doubt, that the chain of indigenous transmission has been interrupted nationwide for at least the previous three consecutive years.
Dr Amar Ramadhin, Minister of Health of Suriname, stated: "Being malaria-free means that our population is no longer at risk from malaria. Furthermore, eliminating malaria will have positive effects on our healthcare sector, boost the economy, and enhance tourism.
“At the same time, we recognize that maintaining this status requires ongoing vigilance. We must continue to take the necessary measures to prevent the reintroduction of malaria. We are proud that our communities are now protected, and we look forward to welcoming more visitors to our beautiful Suriname—while remaining fully committed to safeguarding these hard-won gains.”
Suriname’s road to eliminationSuriname’s malaria control efforts began in 1950s in the country’s densely-populated coastal areas, relying heavily on indoor spraying with the pesticide DDT and antimalarial treatment. By the 1960s, the coastal areas had become malaria-free and attention turned towards the country’s forested interior, home to diverse indigenous and tribal communities.
Although indoor spraying was successful in coastal areas, its impact was limited in the country's interior due to the prevalence of traditional open-style homes that offer minimal protection against mosquitoes. In 1974 malaria control in the interior was decentralized to Medische Zending, Suriname’s primary health care service, which recruited and trained healthcare workers from the local communities to provide early diagnosis and treatment.
The surge in mining activities, particularly gold mining which often involves travel between malaria-endemic areas, led to increases in malaria, reaching a peak of more than 15 000 cases in 2001, the highest transmission rates of malaria in the Americas.
Since 2005, with support from the Global Fund to Fight AIDS, Tuberculosis and Malaria, the capacity to provide diagnosis was greatly expanded with both improvements in microscopy and the use of rapid diagnostic tests, particularly among mobile groups. Artemisinin-based treatments with primaquine were introduced in Suriname and neighboring countries through PAHO-led studies under the Amazon Malaria Initiative (AMI-RAVREDA), supported by the United States. Prevention among high-risk groups was also strengthened through the distribution of insecticide-treated nets funded by the Global Fund.
By 2006, malaria had drastically decreased among the indigenous populations, prompting Suriname to shift its focus to high-risk mobile populations in remote mining areas. To reach these groups—many of whom were migrants from neighboring endemic countries—the country established a network of Malaria Service Deliverers, recruited directly from the mining communities. These trained and supervised community workers provide free malaria diagnosis, treatment, and prevention services, playing a vital role in closing access gaps in hard-to-reach regions.
Through ensuring universal access to diagnosis and treatment regardless of legal status, deploying an extensive network of community health workers, and implementing nationwide malaria screening, including at border crossings, Suriname successfully eliminated malaria. The last locally transmitted case of Plasmodium falciparum malaria was recorded in 2018, followed by the final Plasmodium vivax case in 2021.
Sustained leadership commitment and fundingThe government of Suriname has shown strong commitment to malaria elimination, including through the National Malaria Elimination Taskforce, Malaria Program, Malaria Elimination Fund, and cross-border collaboration with Brazil, Guyana and French Guiana. For many years PAHO/WHO, with the support of the U.S. Government, has provided technical cooperation throughout Suriname’s anti-malaria campaign. Since 2016 Suriname also participated in the “Elimination 2025” initiative – a group of countries identified by WHO as having the potential to eliminate malaria by 2025.
This success in Suriname is a demonstration that malaria elimination is possible in challenging contexts in the Amazon basin and in tropical continental countries. The country’s malaria-free certification plays a critical role in advancing PAHO's Disease Elimination Initiative which aims to eliminate more than 30 communicable diseases, including malaria, in countries of the Americas by 2030.
Note to the editorWHO malaria-free certification
The final decision on awarding a malaria-free certification is made by the WHO Director-General, based on a recommendation by the Technical Advisory Group on Malaria Elimination and Certification and validation from the Malaria Policy Advisory Group. For more on WHO’s malaria-free certification process, visit this link.
Social connection linked to improved health and reduced risk of early death
The World Health Organization (WHO) Commission on Social Connection has released its global report revealing that 1 in 6 people worldwide is affected by loneliness, with significant impacts on health and well-being. Loneliness is linked to an estimated 100 deaths every hour—more than 871 000 deaths annually. Strong social connections can lead to better health and longer life, the report says.
“In this Report, we pull back the curtain on loneliness and isolation as a defining challenge of our time. Our Commission lays out a road map for how we can build more connected lives and underscores the profound impact this can have on health, educational, and economic outcomes,” said Dr Vivek Murthy, Co-chair of the WHO Commission on Social Connection, and former Surgeon General of the United States of America.
WHO defines social connection as the ways people relate to and interact with others. Loneliness is described as the painful feeling that arises from a gap between desired and actual social connections, while social isolation refers to the objective lack of sufficient social connections.
“In this age when the possibilities to connect are endless, more and more people are finding themselves isolated and lonely," said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. "Apart from the toll it takes on individuals, families and communities, left unaddressed, loneliness and social isolation will continue to cost society billions in terms of health care, education, and employment. I welcome the Commission's report, which shines a light on the scale and impact of loneliness and isolation, and outlines key areas in which we can help people to reconnect in ways that matter most.”
Loneliness affects people of all ages, especially youth and people living in low- and middle-income countries (LMIC). Between 17–21% of individuals aged 13–29-year-olds reported feeling lonely, with the highest rates among teenagers. About 24% of people in low-income countries reported feeling lonely — twice the rate in high-income countries (about 11%).
“Even in a digitally connected world, many young people feel alone. As technology reshapes our lives, we must ensure it strengthens—not weakens—human connection. Our report shows that social connection must be integrated into all policies—from digital access to health, education, and employment,” said Chido Mpemba, Co-chair of the WHO Commission on Social Connection and Advisor to the African Union Chairperson.
While data on social isolation is more limited, it is estimated to affect up to 1 in 3 older adults and 1 in 4 adolescents. Some groups, such as people with disabilities, refugees or migrants, LGBTQ+ individuals, and indigenous groups and ethnic minorities, may face discrimination or additional barriers that make social connection harder.
Loneliness and social isolation have multiple causes. They include, for instance, poor health, low income and education, living alone, inadequate community infrastructure and public policies, and digital technologies. The report underscores the need for vigilance around the effects of excessive screen time or negative online interactions on the mental health and well-being of young people.
Impacts on health, quality of life and economiesSocial connection can protect health across the lifespan. It can reduce inflammation, lower the risk of serious health problems, foster mental health, and prevent early death. It can also strengthen the social fabric, contributing to making communities healthier, safer and more prosperous.
In contrast, loneliness and social isolation increase the risk of stroke, heart disease, diabetes, cognitive decline, and premature death. It also affects mental health, with people who are lonely twice as likely to get depressed. Loneliness can also lead to anxiety, and thoughts of self-harm or suicide.
The impacts extend to learning and employment. Teenagers who felt lonely were 22% more likely to get lower grades or qualifications. Adults who are lonely may find it harder to find or maintain employment and may earn less over time.
At a community level, loneliness undermines social cohesion and costs billions in lost productivity and health care. Communities with strong social bonds tend to be safer, healthier and more resilient, including in response to disasters.
The report of the WHO Commission on Social Connection outlines a roadmap for global action focusing on five key areas: policy, research, interventions, improved measurement (including developing a global Social Connection Index), and public engagement, to shift social norms and bolster a global movement for social connection.
Solutions to reduce loneliness and social isolation exist at multiple levels – national, community and individual – and range from raising awareness and changing national policies to strengthening social infrastructure (e.g., parks, libraries, cafés) and providing psychological interventions.
Most people know what it feels like to be lonely. And each person can make a difference through simple, everyday steps—like reaching out to a friend in need, putting away one’s phone to be fully present in conversation, greeting a neighbor, joining a local group, or volunteering. If the problem is more serious, finding out about available support and services for people who feel lonely is important.
The costs of social isolation and loneliness are high, but the benefits of social connection are far-reaching.
With the release of the Commission report, WHO calls on all Member States, communities and individuals to make social connection a public health priority.
The report launch follows the first-ever resolution on social connection, adopted by the World Health Assembly (WHA) in May 2025, which urges Member States to develop and implement evidence-based policies, programmes and strategies to raise awareness and promote positive social connection for mental and physical health. At the WHA, WHO also announced a new campaign called “ Knot Alone” to promote social connection for better health. Tune in to WHO’s social media channels to follow the campaign.
As part of its broader efforts, WHO has also launched the Social Connection Series to explore the lived experience of loneliness and social isolation. Learn more about the series here.
